This Week's Edition

TelevisionWeek is published every Monday, either in print or online. Started in 1982 as Electronic Media, the weekly newspaper covers the TV industry. Below are all the stories that appear exclusively in the weekly edition, either online or in print.

• Searching for Web Video’s ‘Seinfeld’
  Hollywood is gearing up to create what would be the first big Web hit. However, when an online show finally does break out into mainstream... More »
• Big Media Targets Original Web Hits
  Traditional media companies are chasing Web hits just like the digital studios that have pioneered the genre. With ad dollars continuing to pour into online... More »
• ‘Office’ Promos Bear Official Stamp of Approval
  Michael Phelps may be hogging all the glory, but if NBC’s marketing division had any say in the matter, Greg Daniels would be walking away... More »
• Plank of Democratic Platform Turns Spotlight on Media Ownership, Privacy, Net Neutrality
  The Democratic Party’s decision to include media ownership, TV programming and heightened privacy protections in its platform could increase the probability those issues will show... More »
• Convention Coverage Runs the Gamut
  It’s politics-palooza time as the Democrats and Republicans prepare to descend on Denver and St. Paul, Minn., for back-to-back nominating conventions at which the media... More »
• All Rise! Jesse Ventura in Talks for Court Show
  After moving from the wrestling ring to the Minnesota governor’s mansion, Jesse “the Body” Ventura is close to moving behind the bench. As television... More »
• Huge Olympic Viewership Remains Concentrated on Broadcast
  The ringing endorsement from the Beijing Olympics is that broadcast still takes the gold in media. Despite all the hype about the Olympics being available... More »
• Anheuser-Busch Goes All Out as Sponsor of Final Season of FX’s ‘Shield’
  The final season of “The Shield”—a show almost no major advertiser would touch when it debuted on FX in 2002—is being sponsored by Anheuser-Busch. THE... More »
• ‘American Idol’ Revamps Syndicated ‘Rewind’
  “American Idol” is getting a revamp for its new season—at least in syndication. The country’s top nonscripted weekly syndicated series, “American Idol Rewind,” will be... More »
• ‘Millionaire’ Gets Refreshed
  The popular syndicated game show “Who Wants to Be a Millionaire” is undergoing a format revamp for this fall. “Most successful game shows have changed... More »
• The Insider: Lauren Z.: From 'Runway' to Olympics
  Lauren Zalaznick, the president of NBC Universal Women and Lifestyle Entertainment Networks, is on hard-won temporary duty in Beijing, where she’s been working closely with... More »
• Adalian Column: TheWB.com: Can the Frog Make a Great Leap?
  One of the biggest events of the new fall season takes place next week—and, no, it’s not the return of “Deal or No Deal.” On... More »
• Column: I Want My Michael Phelps and I Can’t Have Him!
  Last week I caught Michael Phelps fever. And NBC did nothing to bring my temperature down. For starters, there was that little problem of forgetting... More »
• QuickTakes: Which Show Fizzled the Most This Summer?
  Which Show Fizzled the Most This Summer? “’Celebrity Circus,’ I think because viewers don’t want to see a circus. They prefer a sideshow. It would... More »
• Summer TV's Sizzles and Fizzles
  There were plenty of hit shows on TV this summer. Problem is, most of them launched a couple of years ago. An aggressive push to... More »
• Political Spots Now a Bargain
  In the annals of political advertising, the unthinkable is happening: TV spots are getting cheaper as the November election approaches. Faced with a recession as... More »
• NBC Faces Olympic Pirates
  While NBC said it has implemented tools and forged relationships with Web sites to reduce its exposure to piracy during the Beijing Olympics, a leading... More »
• Column: Targeting Key in User-Gen Video
  The conventional wisdom is you can’t make money in user-generated video. Advertisers are just too fearful of placing their brands around baseball-bat pranks or shopping-cart... More »
• The Insider: Diss 'n' Dat
  Quote of the Week “Whoa! Whoooooa! What time is it? Is this morning? Geeeez.” —Actor Sean William Scott, sitting in as Kelly Ripa’s guest co-host... More »
• Guest Commentary: ‘Wives’ Puts a Face on Military’s Unsung Heroes
  Knock. Knock. Knock. “I regret to inform you that your husband (name, rank, Social Security number) is dead.” That’s what first drew me to the... More »
• Editorial: FCC’s Martin Correct on Web Traffic Ruling
  Federal Communications Commission Chairman Kevin J. Martin crossed party lines recently, siding with Democrats at the agency in finding that Comcast Corp. had improperly managed... More »
• QuickTakes: Which Show Had the Most Sizzle This Summer?
  Which show had the most sizzle this summer? “The thing that got people talking, shockingly, was ‘Baby Borrowers.’ Its airing couldn’t have been more topical... More »
• No Mystery in Marketing to Women
  When we meet with business owners across the country, we are asked many questions about effective television advertising, particularly, “How do I successfully market on... More »
• Bravo Creating Buzz With B-Hive
  Bravo not only wants viewers to watch, it wants them to throw a party for its shows. The NBC Universal-owned cable network has launched a... More »
• Adalian: Unbridled ‘Idol’ Speculation
  Last week’s news that Nigel Lythgoe would be stepping down from his role as executive producer of “American Idol” filled me with many emotions. Dread.... More »