Advertising News

Tuesday, August 19, 2008

NBC Adds $15 Million to Olympic Ad Sales Tally

NBC continues to reap the benefit of the Phelps effect, adding another $15 million to its already impressive Olympics ad... More »

Sunday, August 17, 2008

'Office' Creator Daniels Practicing for Super Bowl

Greg Daniels is putting in a lot of overtime at "The Office" lately. In addition to preparing for the fifth... More »

‘Office’ Promos Bear Official Stamp of Approval

Michael Phelps may be hogging all the glory, but if NBC’s marketing division had any say in the matter, Greg... More »

Friday, August 15, 2008

Harry & Louise Return, This Time Advocating for Healthcare Legislation

Fourteen years after health insurance providers created Harry and Louise to question why the government should be getting involved in... More »

Thursday, August 14, 2008

eMarketer Shrinks Web Video Ad Spending Projection

New-media research firm eMarketer revised its online-video ad spending projections downward, saying advertisers will spend $505 million this year. That’s... More »

ESPN Promos Hold Out Promise of ‘Monday Night’ Fun

ESPN will launch its promo campaign for “Monday Night Football” on Friday with two new spots designed to show that,... More »

Broadcast Ad Revenues Slip in Q2

Broadcast television ad revenues dropped 4% in the second quarter compared with the same period a year ago, according to... More »

Exclusive: NBC’s Latest Olympian ‘Office’ Promo

NBC’s Olympian promotional push on behalf of “The Office” moves to the next level on Friday night. The network is... More »

NBC Pockets Extra $10 Mil in Olympic Gold

NBC said it has sold an additional $10 million in Olympic advertising time this week. That builds on the $1... More »

Wednesday, August 13, 2008

Recession? It’s Time to Spend, Says Carat

With recession in the wind and corporate America looking for ways to cut costs, one major media agency is urging... More »

White Lee Sews Up Carat Chicago Post

When opportunity knocks, it’s a wonderful thing. Jennifer White Lee hoped one day she’d be running the Chicago office of... More »

Chart: Olympics Advertising History

While the world gathers for the competition at the Olympics, advertisers will be trying to get their messages across to... More »

Tuesday, August 12, 2008

Obama Tests Waters With Late-Night Informercial

First Barack Obama’s campaign made political and broadcast history by buying $5 million of advertising in NBC Universal’s Olympics programming.... More »

Sunday, August 10, 2008

No Mystery in Marketing to Women

When we meet with business owners across the country, we are asked many questions about effective television advertising, particularly, “How... More »