Ratings Sink a Bit Sans Phelps, but Olympics Still Rules
August 19, 2008 12:32 PM
Only two of the Big Five networks averaged above a 1.0 rating last night, as a majority of broadcast hibernates while the Olympics roll on.
NBC’s coverage of the Beijing Games brought in an 8.3 rating/23 share in the 18- to 49-year-old demographic, according to preliminary Nielsen numbers, down 10% from day 11 of the Athens Games in 2004. NBC finished the night first with an 8.3/23.
Through day 11, the Beijing Games are up 4% versus Athens in the 18-49 demo with a 9.6/28, and up 12% in total viewers with 29.2 million.
CBS placed second with repeats, pulling in a 2.0/5.
Fox took third with a 0.9/2.
ABC nabbed fourth with a 0.8/2. Its “High School Musical: Get in the Picture” (0.5/2) dipped a tenth of a rating point from last week.
The CW was fifth with a 0.5/1.

The Olympics dominated Thursday, but they were down for the night against the past two previous Games in the ratings.
The Olympics roll on for NBC, as the five-day average stands 13% above the 2004 Athens Games in the ratings.
The Olympics so far haven’t shaved too much off of ESPN’s preseason football games in the ratings. Monday’s Cincinnati Bengals/Green Bay Packers matchup wasn’t far off from Thursday’s pre-Games Saints/Cardinals game.
The Summer Olympics continued its winning trend as day four of the Games ruled against repeats.
The Summer Olympics dominated the weekend’s ratings, as the Beijing Games are on pace to become one of the most watched Games ever.
Fox boogied in the ratings with the season finale of “So You Think You Can Dance,” besting the night’s second highest rated show by 26%.
A special reunion episode of “Baby Borrowers” bumbled in the ratings, falling off from its summer average by more than half.
“I Survived a Japanese Game Show” sank to new lows in its finale Tuesday, and not just in its stunts.